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Project 19 / Live action

Johnson & Johnson — NRP Awareness Campaign

A two-film awareness campaign for Johnson & Johnson’s Neonatal Resuscitation Program (NRP), focused on highlighting the scale of preventable newborn deaths and driving visibility for the initiative.

  • Johnson & Johnson
  • Neonatal Resuscitation Program
  • Concept + Scripts

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FilmTree

A two-film campaign created to support Johnson & Johnson’s Neonatal Resuscitation Program (NRP), aimed at increasing awareness around preventable newborn deaths and the importance of early intervention.

I was involved in concept development, scriptwriting, and creative direction across both films. The work focused on clearly communicating the urgency and scale of the issue while supporting NRP’s larger mission of improving neonatal outcomes through training and education.